Apollo.io Review — AI Sales Intelligence Platform
salesFreemiumAI-powered sales intelligence platform with 240M-plus verified contacts, outbound automation, inbound lead routing, and deal management in one tool.
What Is Apollo.io?
Apollo.io is an all-in-one AI sales platform that unifies B2B data, outbound prospecting, inbound lead conversion, data enrichment, and deal execution. Built on one of the largest business data networks with 240M-plus contacts and 30M-plus companies, it helps sales teams find verified emails and phone numbers, build multichannel outreach sequences, and manage their entire pipeline.
The platform replaces the need for separate data providers, outreach platforms, dialers, and enrichment tools. Over 600,000 companies use Apollo to reduce tech stack costs while booking more meetings.
Pricing & Plans
Free Starter plan with limited credits; Basic, Professional, and Organization plans with increasing credits and features; Custom enterprise available
Free Starter
Free forever with limited credits.
- Limited email credits
- Basic contact search
- Email sequences
- CRM integration
Basic
For individual sales professionals.
- Higher credit limits
- Non-Gmail email support
- Advanced filters
- Phone verification
Professional
For growing sales teams.
- Unlimited email credits
- Dialer and call recording
- Conversation intelligence
- A/B testing
Organization
For enterprise sales organizations.
- API access
- Advanced analytics
- Custom integrations
- Dedicated support
Best For
Recommended use cases and scenarios where Apollo.io shines.
Pros
- 240M-plus verified contacts and 30M-plus companies in the database
- Replaces data provider, outreach platform, dialer, and enrichment in one tool
- AI-powered outbound campaigns with multichannel email sequencing
- Strong CRM integrations with Salesforce, HubSpot, Outreach, and SalesLoft
- SOC 2, GDPR, CCPA, and ISO 27001 compliant
Cons
- Credit-based system can be confusing for new users
- Phone number accuracy varies across niche contacts
- Learning curve due to breadth of features across modules
- Free plan limited in credits compared to paid competitors
Frequently Asked Questions
Common questions about Apollo.io, answered.
How large is Apollo.io B2B contact database?
Apollo provides access to over 240M contacts and 30M companies across industries and regions, with verified emails and phone numbers for reaching decision-makers.
Does Apollo.io offer a free plan?
Yes. Apollo offers a free Starter plan that is available forever with limited credits. Paid plans unlock additional credits, advanced features, and the ability to connect non-Gmail or Microsoft email providers.
What CRM integrations does Apollo.io support?
Apollo integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn, and all major email providers. API access is available on Custom enterprise plans.
Can Apollo.io replace multiple sales tools?
Yes. Apollo is designed to replace separate data providers, outreach platforms, dialers, enrichment services, and CRM tools, helping teams consolidate their sales tech stack into a single platform.
Is Apollo.io compliant with data privacy regulations?
Yes. Apollo is GDPR, CCPA, and CPRA compliant, and holds SOC 2, ISO 27001, PCI DSS, and CASA Tier 2 certifications for enterprise-grade data protection.
How does Apollo.io verify email accuracy?
Apollo uses email verification to check deliverability before you send. The platform flags invalid or risky addresses and provides verified email addresses for outreach campaigns.
Can Apollo.io handle inbound leads?
Yes. Apollo qualifies inbound leads in real time using AI-powered scoring, enriches them with firmographic data, and routes them to the right sales rep based on territory, deal size, or custom rules.
What makes Apollo.io different from LinkedIn Sales Navigator?
Apollo combines a contact database with outbound automation, email sequencing, and deal management in one platform. LinkedIn Sales Navigator focuses on relationship building and social selling within the LinkedIn ecosystem.
Reviews & Ratings
4.7
Based on 9,690 reviews
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James Okafor
Great value for the price. The learning curve is small and the payoff is big.
Hannah Lee
Reliable and polished. I only wish the advanced features were on lower tiers.
Marcus Webb
Very capable tool. A couple of rough edges, but the team ships updates quickly.
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